In 2004, Mainland Headwear Group, world-renowned manufacturer of leisure headwear, reached a licensee agreement with Hatworld, Inc., Lids retailer in the US, to launch headwear retail business in Hong Kong and the PRC. The first Hong Kong Lids outlet was opened in May 2004, while the first Lids in the PRC started business in June in Shanghai.

The opening of Lids created a brand new headwear culture in Hong Kong and the PRC. Marrying the years of experience of Mainland Headwear in headwear development and expertise of Hat Word in headwear retail, Lids is set to become the big gun in the headwear industry, leading the headwear market of Hong Kong and the PRC. Optimistic about the future of its business, the Company will invest more resources into developing its operations in Hong Kong and the PRC. Over 200 Lids outlets are scheduled to open in Hong Kong and the PRC in the coming three years.

As a leader in the headwear retail industry, Lids provides customers with comprehensive one-stop service. Apart from bringing the latest sports and trendy headwear from the USA and across the world, it also offers a wide variety of headwear complementary products, including cleansing kits, hat curvers, cap racks and radios for clip on to caps, to meet customers' headwear related needs. In addition, using Lids' embroidery service, headwear lovers can create their unique hats with their favorite choices of graphics, letter types, and colors.

With acute market sense, Lids spotted the growing importance of headwear in daily fashion. In addition to being the sole distributor of headwear of a number of famous sports and trendy brand names, Lids also takes great care of headwear lovers' other headwear related needs. Committed to delivering the Lids promise, the Company will continue its efforts in promoting the development of headwear around the world.

Corporate Mission:
1. Promoting the development of headwear.
2. Inspired the headwear culture with new element.
3. Provide the best and comprehensive one-stop customer service.